Once again via Swing State Project, we get this:

WASHINGTON (AP) — House Democrats have reserved millions of dollars worth of television advertising in 31 congressional races in all corners of the country, according to documentation that provides an early roadmap of the party's drive to strengthen its majority in the fall elections.

[...]

In all, the documentation obtained by The Associated Press shows the DCCC has reserved nearly $35 million in advertising to begin in September and October.

[...]

Political parties and candidates frequently reserve advertising time in advance to obtain a lower price from television stations than might be available later. Final decisions on spending are normally made closer to the elections.

According to SSP, Michigan's 7th District is getting $1.5 million of the $35 million total. That puts us in a tie with Florida's 16th District for the sixth largest amount being spent of the 31 races being targeted. This is, perhaps, because of the high cost of advertising in our district, as I've highlighted before.

Just because they're reserving $1.5 million doesn't mean they'll use all of it, and it doesn't mean that they'll only spend that much. This is just another indicator that we're going to be in a top-tier and very expensive race.

As of July 09, 2008, I have been working with the Schauer for Congress campaign in Lenawee County. My thoughts and writings are my own opinions, and I do not speak for Senator Schauer or anyone else in his organization.

Labels: 2008 Election, 2008 Speculation, Advertising, DCCC, Media Markets