Monday, July 14, 2008

DCCC Reserves $1.5 Million in Air Time

Once again via Swing State Project, we get this:
WASHINGTON (AP) — House Democrats have reserved millions of dollars worth of television advertising in 31 congressional races in all corners of the country, according to documentation that provides an early roadmap of the party's drive to strengthen its majority in the fall elections.


In all, the documentation obtained by The Associated Press shows the DCCC has reserved nearly $35 million in advertising to begin in September and October.


Political parties and candidates frequently reserve advertising time in advance to obtain a lower price from television stations than might be available later. Final decisions on spending are normally made closer to the elections.
According to SSP, Michigan's 7th District is getting $1.5 million of the $35 million total. That puts us in a tie with Florida's 16th District for the sixth largest amount being spent of the 31 races being targeted. This is, perhaps, because of the high cost of advertising in our district, as I've highlighted before.

Just because they're reserving $1.5 million doesn't mean they'll use all of it, and it doesn't mean that they'll only spend that much. This is just another indicator that we're going to be in a top-tier and very expensive race.

As of July 09, 2008, I have been working with the Schauer for Congress campaign in Lenawee County. My thoughts and writings are my own opinions, and I do not speak for Senator Schauer or anyone else in his organization.

Labels: , , , ,

Comments: Post a Comment

Subscribe to Post Comments [Atom]

<< Home


August 2006   September 2006   October 2006   November 2006   December 2006   January 2007   February 2007   March 2007   April 2007   May 2007   June 2007   July 2007   August 2007   September 2007   October 2007   November 2007   December 2007   January 2008   February 2008   March 2008   April 2008   May 2008   June 2008   July 2008   August 2008   September 2008   October 2008   November 2008