Tuesday, September 23, 2008

Schauer Releases "Truth Squad" Videos

Catching Up... -- Fitzy

For quite a while now, I've written about how Mark Schauer's campaign has been using the internet in smart and innovative ways, as well as their strong outreach program with blogs and people like me. It's really very impressive, and they decided to use the medium yet again to respond to Tim Walberg's attack ads:

Truth Squad: Walberg Attacks Schauer Record of Helping Business - Released September 11, 2008 in response to Walberg's attack ad, "Jobs" (Coverage Here)


Truth Squad: Walberg Lies Again - Released September 17, 2008 in response to Walberg's attack ad, "Children's Future" (Coverage Here)

I like the format of these videos-- the true/false message is effective (and kind of funny), and, for the most part, they refute Walberg's attacks fairly well. (In some cases, it changes the subject, refocusing on Walberg's support for a 23 percent sales tax, but it does so smoothly and plausibly. It's certainly a better segue than Walberg's pornography to taxes transition.) It's a good use of video and it offers a point-by-point response.

Next time, I think some low, ominous piano chords might fit well when refuting Walberg's claims, to make the contrast with the hopeful music at the end more clear. But that's just me nitpicking. They're good videos.

The problem is, these things don't work as television commercials. They go out over the supporter e-mail list and are seen by YouTube wanderers, but that's about it. And as of writing this, each video has between 600 and 700 views on YouTube. That's still more than double the number of views Walberg's attack ads have on YouTube (Man, they're really bad at this!), but it's nothing compared to how many will see Walberg's ads on television.

That's where you come in. If you hear someone comment on Walberg's ads, send them these videos. Make sure the people you know see the other side of the story. These won't be viral YouTube sensations, no, but they have the potential to change a few minds.

I'm guessing that we're going to see a lot more of these videos between now and November. I'll be posting them to the Schauer media page on Walberg Watch as they're released.

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