Friday, October 31, 2008

HCAN Increases Ad Buy In Response To Walberg

Do you remember this ad from Health Care America NOW?

On October 20, the Jackson Citizen Patriot reported:
U.S. Rep. Tim Walberg's campaign is demanding that a television advertisement, which they called ``blatantly false,'' be pulled from the airwaves.

The advertisement was sponsored by Health Care for America Now!, an advocacy group that is made up of nonprofit and political organizations.


Walberg's campaign disseminated its attorney's letter Thursday that calls on the group to retract or correct the ad, and threatens potential legal action.
Legal action? I knew it was an effective ad, but apparently it hit a really sour note with the Walberg people.

The short version of their argument is that Walberg doesn't support letting insurance companies make the rules, but instead supports letting inter-state competition. As I said before, this doesn't let the insurance companies make the rules, but it does give them a bunch of options for which they want to follow, including giving them the option of rejecting coverage of pre-existing conditions.

As far as legal action, I'm not quite sure what action they could take and actually expect anyone to take them seriously. But they did get a response out of Health Care for America NOW. From a press release:

LANSING, MI -- Today, Health Care for America Now (HCAN) responded to Congressman Tim Walberg's threat to sue over a television ad by extending its television ad buy in Michigan and running a new print advertisement in the local weekly. HCAN is putting its hard-hitting ad – "Fighter" - back on the air in Congressman Walberg's district for three additional days and has taken out a full-page ad in the Tecumseh Herald asking "What Is Walberg Hiding?"

Last week, the Walberg campaign issued a press release announcing it intended legal action against Health Care for America Now for a television ad running in Michigan's 7th congressional district. The ad points out Congressman Walberg's record on health care – a record that indicates he clearly stands on the side of the insurance industry, rather than on the side of quality, affordable health care for all. The Walberg campaign then released a second notice demanding a retraction.

Contrary to Rep. Walberg's allegations, the television ad is 100% true, and HCAN's new print advertisement running in the October 23rd edition of the Tecumseh Herald spells out the proof once again.

You can see the ad they put in the Tecumseh Herald here.

I'm glad to see that Health Care for America NOW isn't letting up on this. On the substance of issues, Tim Walberg is wrong, and it has the added benefit of being bad politics.

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