Friday, October 31, 2008
HCAN Increases Ad Buy In Response To Walberg
Do you remember this ad from Health Care America NOW?
On October 20, the Jackson Citizen Patriot reported:
U.S. Rep. Tim Walberg's campaign is demanding that a television advertisement, which they called ``blatantly false,'' be pulled from the airwaves.Legal action? I knew it was an effective ad, but apparently it hit a really sour note with the Walberg people.
The short version of their argument is that Walberg doesn't support letting insurance companies make the rules, but instead supports letting inter-state competition. As I said before, this doesn't let the insurance companies make the rules, but it does give them a bunch of options for which they want to follow, including giving them the option of rejecting coverage of pre-existing conditions.
As far as legal action, I'm not quite sure what action they could take and actually expect anyone to take them seriously. But they did get a response out of Health Care for America NOW. From a press release:
LANSING, MI -- Today, Health Care for America Now (HCAN) responded to Congressman Tim Walberg's threat to sue over a television ad by extending its television ad buy in Michigan and running a new print advertisement in the local weekly. HCAN is putting its hard-hitting ad – "Fighter" - back on the air in Congressman Walberg's district for three additional days and has taken out a full-page ad in the Tecumseh Herald asking "What Is Walberg Hiding?"
You can see the ad they put in the Tecumseh Herald here.
I'm glad to see that Health Care for America NOW isn't letting up on this. On the substance of issues, Tim Walberg is wrong, and it has the added benefit of being bad politics.
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