Friday, October 31, 2008

Schauer Ad: Walberg and Outsourcing

On October 19, 2008, the Schauer campaign released this television advertisement:

Following the standard pattern of negative-then-positive, I actually think this is a really good ad. Regardless of the validity of the economics behind outsourcing, almost everyone in Michigan knows someone who has a story about losing a job because the business moved operations elsewhere. And when Walberg said that outsourcing was "necessary and good," it was incredibly tone-deaf.

But by closing on a positive note-- with a hopeful message and a legitimate Mark Schauer success story, Transpharm-- it casts Schauer as the good guy, on "our side." I'm not a big fan of negative advertising, but when you squeeze in some positive messaging, their value (to me, at least) increases.

That's my take, anyway. What did you think?

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